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Did you ever watch one of my interviews and think to yourself, "Interesting idea, but will it last?" Well, today we have a returning guest.

In a private conversation with Jon Crawford, he told me how he bootstrapped his company by selling over $1 million in tshirt printing services. That's when I stopped the conversation and asked him to come to Mixergy to talk about how he did it. Jon's company is Storenvy, which lets anyone create a free online store. When he noticed that many of the independent store owners who use Storenvy were selling tshirts, he decided to sell them tshirt printing services. This is the story of the clever way he funded his company.