{"id":35906,"date":"2015-07-14T06:00:24","date_gmt":"2015-07-14T13:00:24","guid":{"rendered":"https:\/\/mixergy.com\/?p=35906"},"modified":"2016-06-24T10:53:32","modified_gmt":"2016-06-24T17:53:32","slug":"course-cheat-sheet-roi","status":"publish","type":"post","link":"https:\/\/mixergy.com\/course-cheat-sheet-roi\/","title":{"rendered":"Master Class: How to boost your revenue (using social media) &#8211; with Marcus Ho"},"content":{"rendered":"<p>Do either of these scenarios sound familiar?<\/p>\n<p><i>Wasting hours posting on Facebook and Twitter (because it\u2019s not moving the needle at all).<\/i><\/p>\n<p><i>OR, spending hundreds or thousands of dollars on social media ads that don\u2019t convert. Ouch.<\/i><\/p>\n<p>If you want to avoid both of those scenarios AND <b>get an ROI on your social media efforts, this course is for you.<\/b><\/p>\n<p>It\u2019s exactly what course leader Marcus Ho does for his clients every day. Marcus is the cofounder of <a href=\"http:\/\/www.socialmetric.com\/\">SocialMetric<\/a> and author of <em>Social Payoff: Measurable and Cutting Edge Strategies to Boost Sales, Customer Loyalty and Brand Dominance through Social Media.<\/em><\/p>\n<p>And social media is what turned Marcus\u2019 business around, too, back when he was first starting out.<\/p>\n<p>\u201cI was literally living off my parents,\u201d says Marcus. \u201cI remember I was having dinner with my dad and he&#8230;looked at me in the eyes and said, <i>\u2018If there are no sales, then why don&#8217;t you just go and do something else completely? Don&#8217;t be a loser&#8230;go do something else.\u2019\u201d<\/i><\/p>\n<p>That hit him hard. \u201cAfter that, I had to make it work,\u201d says Marcus, \u201cor I was going to die trying.\u201d<\/p>\n<p>So after lots of trial and error, a client of his generated about $50,000 in sales in one month, and the majority of that came directly from Marcus\u2019 social media efforts. \u201cSo that&#8217;s where I knew I stumbled upon the right technique,\u201d he says.<\/p>\n<p>Today his agency focuses on helping companies do the same thing: <b>drive sales through social media.<\/b><\/p>\n<p><a href=\"https:\/\/mixergy.com\/?p=35900\">In his Mixergy course<\/a>, you\u2019ll discover how to get an ROI from social media for your startup, including:<\/p>\n<ul>\n<li>Marcus\u2019 C3 Framework, which he used to help one client <b>get 600 new customers from social media, at a 70% lower cost per acquisition<\/b><\/li>\n<li>The FOUR TYPES of content that <b>turn your social media followers into paying customers<\/b><\/li>\n<li>Two simple methods for measuring your return on social media. Bonus: This technique can also help you sell more of your slow-moving products.<\/li>\n<li>How to <b>make sure your Facebook ads are targeting the right audience<\/b>\u00a0(and reduce your cost per lead)<\/li>\n<li>and much more!<\/li>\n<\/ul>\n<p>One part that really stood out: <i>It\u2019s so easy (and costly!) to target the WRONG audience in your Facebook ad campaigns.<\/i><\/p>\n<p>Here\u2019s an excerpt on that, from <a href=\"https:\/\/mixergy.com\/?p=35900\">the full course<\/a>:<\/p>\n<p>\u201cWhen most entrepreneurs do their interest targeting ads on Facebook&#8230;most of the time is it&#8217;s the wrong target. Like this real estate agent, for example, when I looked at his ad, the keywords that he was writing were \u2018private property,\u2019 \u2018property,\u2019 and \u2018real estate.\u2019 It seems to make sense, but you&#8217;ll notice that <i>he was not getting the investors crowd. Rather, what he was getting were fellow real estate agents.<\/i>\u201d \u2014Marcus Ho<\/p>\n<p>In his course, you\u2019ll discover what mistake the real estate agent was making, and how Marcus helped him target the investors he was after.<\/p>\n<p>Then complement Marcus\u2019 course with these Mixergy resources on social media for startups:<\/p>\n<ul>\n<li><a href=\"https:\/\/mixergy.com\/action-guidehow-to-get-customers-from-facebook-without-spending-a-dime-even-if-you-hate-social-media\/\">How to get customers from Facebook without spending a dime (even if you hate social media)<\/a><\/li>\n<li><a href=\"https:\/\/mixergy.com\/course-cheat-sheet-integrating-social-sharing\/\">How to focus social sharing to reach your specific goals<\/a><\/li>\n<li><a href=\"https:\/\/mixergy.com\/interviews\/digitalroyalty-amy-martin-interview\/\">Social media strategies from the woman who helped turn Shaq into Twitter\u2019s #1 sports star<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Do either of these scenarios sound familiar?<\/p>\n<p>Wasting hours posting on Facebook and Twitter (because it\u2019s not moving the needle at all).<\/p>\n<p>OR&#8230;<\/p>\n","protected":false},"author":2370,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[293,295,245,63],"tags":[],"class_list":["post-35906","post","type-post","status-publish","format-standard","hentry","category-cheat-sheet","category-course-cheat-sheet","category-courses","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master Class: How to boost your revenue (using social media) - with Marcus Ho - Business Podcast for Startups<\/title>\n<meta name=\"description\" content=\"Do either of these scenarios sound familiar?  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