{"id":35990,"date":"2015-07-21T07:00:04","date_gmt":"2015-07-21T14:00:04","guid":{"rendered":"https:\/\/mixergy.com\/?p=35990"},"modified":"2016-06-24T10:53:24","modified_gmt":"2016-06-24T17:53:24","slug":"course-cheat-sheet-launch-partners","status":"publish","type":"post","link":"https:\/\/mixergy.com\/course-cheat-sheet-launch-partners\/","title":{"rendered":"Master Class: How to get launch partners &#8211; with Alex Taub"},"content":{"rendered":"<p>When you launch a product, getting featured on a site like TechCrunch can put you on the map.<\/p>\n<p>The thing is, press coverage during a launch is kinda like this:<\/p>\n<p><a href=\"https:\/\/youtu.be\/cGuhRsAEPDw?t=13s\">https:\/\/youtu.be\/cGuhRsAEPDw?t=13s<\/a><\/p>\n<p>A big splash&#8230;<\/p>\n<p>&#8230;but then that\u2019s it.<\/p>\n<p>But what if you could launch in a way that gets the big splash AND continues to bring in users and increase conversions, long after the launch?<\/p>\n<p>That\u2019s what Alex Taub does when he launches a product, and he does it by securing partnerships.<\/p>\n<p>For instance, while working at Aviary, he and his team had more than 30 partnerships for the launch.<\/p>\n<p>\u201cBecause of that, we had a lot of people very interested in what we were doing, which led to a lot of users and a lot more partnerships,\u201d says Alex, founder of <a href=\"https:\/\/socialrank.com\/\">SocialRank<\/a> and author of <em>Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter<\/em>.<\/p>\n<p>And those early partnerships also attract the bigger partners later on: Aviary was eventually acquired by Adobe.<\/p>\n<p>So we brought Alex to Mixergy to tell us how he gets the right launch partners that\u2019ll set you up for both short- and long-term success.<\/p>\n<p>In <a href=\"https:\/\/mixergy.com\/?p=35983\">the full course<\/a>, you\u2019ll discover:<\/p>\n<ul>\n<li>How to choose the right partners and make contact with the decision-maker<\/li>\n<li>The ONE STEP that can validate your product AND make your partners fall in love with it, even before you launch<\/li>\n<li>An easy way to find out if a potential partner is <i>really<\/i> going to partner with you (instead of waiting until your launch when they\u2019ve no-showed!)<\/li>\n<li>The FIVE THINGS Alex gets from each partner before the launch day (miss thing #1, and it\u2019s going to be a huge letdown for you, your partner, and their users&#8230;)<\/li>\n<li>and much more!<\/li>\n<\/ul>\n<p>One part that really stood out: <strong>How those initial partnerships bring in users and conversions long after the launch.<\/strong><\/p>\n<p>Here\u2019s an excerpt on that, from <a href=\"https:\/\/mixergy.com\/?p=35983\">the full course<\/a>:<\/p>\n<p><strong>Alex:<\/strong>\u00a0You definitely should be getting&#8230;press and stuff like that, but [partnerships] are the next step&#8230;in the sense that when you launch it with that company they are telling their users about it. And those users can potentially become your users.<\/p>\n<p>It&#8217;s sort of like dropping a bomb. And then sometimes it goes and goes because&#8230;by having launch partners you sort of have this mushroom cloud effect of more sort of like, more conversation, more people being affected.<\/p>\n<p>Then complement Alex\u2019s course with these Mixergy resources on executing a successful launch:<\/p>\n<ul>\n<li><a href=\"https:\/\/mixergy.com\/course-cheat-sheet-profitable-product-launch\/\">How to Profitably Launch a Web App<\/a><\/li>\n<li><a href=\"https:\/\/mixergy.com\/course-cheat-sheet-launch-sessions\/\">Noah Kagan\u2019s Launch Strategy<\/a><\/li>\n<li><a href=\"https:\/\/mixergy.com\/courses\/master-class-launch-your-idea\/\">How to Launch Your Idea (in Just 90 Days)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When you launch a product, getting featured on a site like TechCrunch can put you on the map&#8230;<\/p>\n","protected":false},"author":2370,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[293,295,245],"tags":[279],"class_list":["post-35990","post","type-post","status-publish","format-standard","hentry","category-cheat-sheet","category-course-cheat-sheet","category-courses","tag-template"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master Class: How to get launch partners - with Alex Taub - Business Podcast for Startups<\/title>\n<meta name=\"description\" content=\"When you launch a product, getting featured on a site like TechCrunch can put you on the map...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mixergy.com\/course-cheat-sheet-launch-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Class: How to get launch partners - with Alex Taub - Business Podcast for Startups\" \/>\n<meta property=\"og:description\" content=\"When you launch a product, getting featured on a site like TechCrunch can put you on the map...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mixergy.com\/course-cheat-sheet-launch-partners\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Podcast for Startups\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-21T14:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-24T17:53:24+00:00\" \/>\n<meta name=\"author\" content=\"Arie Saint\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Mixergy\" \/>\n<meta name=\"twitter:description\" content=\"Business tips for startups by proven entrepreneurs\" \/>\n<meta name=\"twitter:creator\" content=\"@Mixergy\" \/>\n<meta name=\"twitter:site\" content=\"@Mixergy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arie Saint\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mixergy.com\/course-cheat-sheet-launch-partners\/\",\"url\":\"https:\/\/mixergy.com\/course-cheat-sheet-launch-partners\/\",\"name\":\"Master Class: How to get launch partners - with Alex Taub - Business Podcast for Startups\",\"isPartOf\":{\"@id\":\"https:\/\/mixergy.com\/#website\"},\"datePublished\":\"2015-07-21T14:00:04+00:00\",\"dateModified\":\"2016-06-24T17:53:24+00:00\",\"author\":{\"@id\":\"https:\/\/mixergy.com\/#\/schema\/person\/6e487cc00e09483943f98dc3b49f04c6\"},\"description\":\"When you launch a product, getting featured on a site like TechCrunch can put you on the map...\",\"breadcrumb\":{\"@id\":\"https:\/\/mixergy.com\/course-cheat-sheet-launch-partners\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mixergy.com\/course-cheat-sheet-launch-partners\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mixergy.com\/course-cheat-sheet-launch-partners\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mixergy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Master Class: How to get launch partners &#8211; 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