Remember LinkedIn? ;-)<\/p>\n
Sometimes it\u2019s easy to forget about it.<\/p>\n
Most people in the startup world are on Facebook. And LinkedIn sorta seems like a place for 9-to-5ers to network and post resumes.<\/p>\n
However, our customers<\/em> are not our peers.<\/strong><\/p>\n And in many cases, our customers ARE using LinkedIn. A lot.<\/p>\n There\u2019s gotta be something to it, considering how long it\u2019s been around and that the community just keeps growing.<\/p>\n Plus, there\u2019s this:<\/p>\n \u201cThe average time somebody spends on your website is eight minutes; the average time somebody spends on LinkedIn is 17 minutes.<\/strong> So, you’re really looking at an engaged audience. The other thing, too, is that…41% of millionaires use\u00a0LinkedIn.<\/strong> So, we’re talking about a qualified audience.\u201d<\/p>\n That\u2019s what Yoon Cannon says in her Mixergy course. Yoon is the founder of Paramount Business Coach, where she helps entrepreneurs create thriving six-, seven-, and even eight-figure businesses.<\/p>\n So how do you do it? How do you used LinkedIn to get REAL customers?<\/strong><\/p>\n Here\u2019s one tip from the course:<\/p>\n \u201c[LinkedIn] groups are huge. This is where you get very strategic. For instance, if you want to speak at more conferences…then you go into the LinkedIn groups of meeting planners and people who need a speaker. There are lots of groups around that. You can start joining those specific groups to give yourself visibility.\u201d<\/p>\n But what if you\u2019ve got a B2C business, and your customers don\u2019t have a LinkedIn group?<\/p>\n For instance, one of Yoon\u2019s clients helps people recover from post-traumatic stress disorder.<\/p>\n