{"id":43541,"date":"2016-03-15T07:00:39","date_gmt":"2016-03-15T14:00:39","guid":{"rendered":"https:\/\/mixergy.com\/?p=43541"},"modified":"2016-06-23T15:55:35","modified_gmt":"2016-06-23T22:55:35","slug":"course-cheat-sheet-21-days-to-a-big-idea","status":"publish","type":"post","link":"https:\/\/mixergy.com\/course-cheat-sheet-21-days-to-a-big-idea\/","title":{"rendered":"Master Class: 21 Days to a Big Idea &#8211; with Bryan Mattimore"},"content":{"rendered":"<p>&#8220;Eureka!&#8221; you shout, as the world\u2019s best, most beautiful idea ever pops into your head.<\/p>\n<p>And then you\u2019re hugely successful, and you live happily ever after&#8230;<\/p>\n<p>The end.<\/p>\n<p>Except wait&#8230;what about the middle part?<\/p>\n<p>Because a Big Idea isn\u2019t enough. You still have to DO something with this idea. To bring it to fruition. To MAKE it hugely successful.<\/p>\n<p>\u201cPeople say, \u2018Oh, you get that eureka moment and then you&#8217;re done,\u2019\u201d says Bryan Mattimore, founder of <a href=\"http:\/\/www.growth-engine.com\/\">Growth Engine<\/a> and author of <em>21 Days to a Big Idea: Creating Breakthrough Business Concepts.<\/em> \u201cAnd of course, a lot of our work is about taking an idea and figuring out the details of how it&#8217;s going to actually work in the marketplace.\u201d<\/p>\n<p>For instance, Thomas\u2019 English Muffins came up with the idea for a whole wheat English muffin.<\/p>\n<p>\u201cBut then the question is how do you do that?\u201d says Bryan. \u201cDo consumers want that? Is it a natural English muffin? Is it an organic English muffin? What kind of wheat? What kind of grains do you put in there?\u201d<\/p>\n<p>The idea for a healthier muffin was only the beginning.<\/p>\n<p>In his Mixergy course, Bryan walks you through his process.<\/p>\n<p>You\u2019ll discover:<\/p>\n<ul>\n<li>How to figure out if people will REALLY pay for your product idea, by asking this KEY question&#8230;<\/li>\n<li>How to do focus groups when you aren\u2019t a corporation with a big budget&#8230;<\/li>\n<li>Why \u201cwhat should we name our product?\u201d is a bad question to ask, and how to trigger yourself to come up with great product names (Bryan did this to name a Ben and Jerry\u2019s ice cream flavor)&#8230;<\/li>\n<li>How to use the Disruptive Wargaming Technique to stay one step ahead of your competitors&#8230;<\/li>\n<li>Why an ugly prototype will get a BETTER and more helpful response from potential customers than a beautiful, polished one&#8230;<\/li>\n<li>&#8230;and much more!<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Eureka!&#8221; you shout, as the world\u2019s best, most beautiful idea ever pops into your head. And then you\u2019re hugely successful, and you live happily ever after&#8230; The end. Except wait&#8230;what about the middle part? Because a Big Idea isn\u2019t enough. You still have to DO something with this idea. To bring it to fruition. To [&hellip;]<\/p>\n","protected":false},"author":2370,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[293,295,245],"tags":[],"class_list":["post-43541","post","type-post","status-publish","format-standard","hentry","category-cheat-sheet","category-course-cheat-sheet","category-courses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master Class: 21 Days to a Big Idea - with Bryan Mattimore - Business Podcast for Startups<\/title>\n<meta name=\"description\" content=\"&quot;Eureka!&quot; you shout, as the world\u2019s best, most beautiful idea ever pops into your head. And then you\u2019re hugely successful, and you live happily ever\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mixergy.com\/course-cheat-sheet-21-days-to-a-big-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Class: 21 Days to a Big Idea - with Bryan Mattimore - Business Podcast for Startups\" \/>\n<meta property=\"og:description\" content=\"&quot;Eureka!&quot; you shout, as the world\u2019s best, most beautiful idea ever pops into your head. 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