{"id":44862,"date":"2016-05-17T06:00:04","date_gmt":"2016-05-17T13:00:04","guid":{"rendered":"https:\/\/mixergy.com\/?p=44862"},"modified":"2016-06-25T15:16:46","modified_gmt":"2016-06-25T22:16:46","slug":"course-cheat-sheet-celebrity-endorsement","status":"publish","type":"post","link":"https:\/\/mixergy.com\/course-cheat-sheet-celebrity-endorsement\/","title":{"rendered":"Master Class: Get your product into the hands of a celebrity &#8211; with Sarah Shaw"},"content":{"rendered":"<p>If Oprah talks about a book, the author is instantly famous. Their book will fly off the shelves faster than it can be printed.<\/p>\n<p>And we have the same thing in the startup world, too.<\/p>\n<p>Only instead of Oprah, the celebrities are influencers like Tim Ferriss.<\/p>\n<p>Or they might only be famous within your niche, but still hugely influential.<\/p>\n<p>Either way, one word from them about your startup, and you\u2019ve suddenly got traction. And loads of traffic.<\/p>\n<p>Sarah Shaw, founder of Sarah Shaw Consulting, teaches founders how to get influencers to use and endorse their products.<\/p>\n<p>So we brought Sarah back to Mixergy to explain how she does it, step-by-step.<\/p>\n<p><strong><a href=\"https:\/\/mixergy.com\/courses\/celebrity-endorsement\/\">In Sarah\u2019s Mixergy course<\/a>, you\u2019ll discover:<\/strong><\/p>\n<ul>\n<li>How to contact influencers (it\u2019s a whole lot easier than you think to track down their info, even if they\u2019re a major celebrity)&#8230;<\/li>\n<li>Why you should give a gift to TWO people, the influencer and this other key person&#8230;<\/li>\n<li>Don\u2019t make physical products? No problem. Here\u2019s what you should send them instead to get their attention&#8230;<\/li>\n<li>Why you absolutely must follow up with the gatekeeper, even after the gift has already been delivered&#8230;<\/li>\n<li>What to do after an influencer endorses your product to maximize publicity and sales&#8230;<\/li>\n<li>&#8230;and much more!<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If Oprah talks about a book, the author is instantly famous. Their book will fly off the shelves faster than it can be printed. And we have the same thing in the startup world, too. Only instead of Oprah, the celebrities are influencers like Tim Ferriss. Or they might only be famous within your niche, [&hellip;]<\/p>\n","protected":false},"author":2370,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[293,295,245],"tags":[],"class_list":["post-44862","post","type-post","status-publish","format-standard","hentry","category-cheat-sheet","category-course-cheat-sheet","category-courses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master Class: Get your product into the hands of a celebrity - with Sarah Shaw - Business Podcast for Startups<\/title>\n<meta name=\"description\" content=\"If Oprah talks about a book, the author is instantly famous. Their book will fly off the shelves faster than it can be printed. 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