{"version":"1.0","provider_name":"Business Podcast for Startups","provider_url":"https:\/\/mixergy.com","title":"A Revolutionary Way to Influence and Persuade - with Robert Cialdini - Business Podcast for Startups","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7ab6PLiEoq\"><a href=\"https:\/\/mixergy.com\/interviews\/pre-suasion-with-robert-cialdini\/\">A Revolutionary Way to Influence and Persuade &#8211; with Robert Cialdini<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mixergy.com\/interviews\/pre-suasion-with-robert-cialdini\/embed\/#?secret=7ab6PLiEoq\" width=\"600\" height=\"338\" title=\"&#8220;A Revolutionary Way to Influence and Persuade &#8211; with Robert Cialdini&#8221; &#8212; Business Podcast for Startups\" data-secret=\"7ab6PLiEoq\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"A few weeks ago I interviewed a founder and I couldn\u2019t figure out why his company was so successful. His software was the same as his competition. The founder told me his company was using influence techniques in the way they create their content.  I said, \u201cWow, that reminds me of this book..."}