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Close: The $50 Million / Year CRM

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Jun 18, 2025
How is Close doing so well in the CRM space against such big competitors? The answer: focus. Instead of chasing enterprise clients or trying to build a CRM that does everything from web hosting to calendaring, Steli Efti focused on sales teams at small and mid-sized businesses. And he built a...

Case Study: Hiring a salesperson

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Aug 25, 2017
There’s a pattern that I noticed and I want to understand it a little bit better. The pattern is that successful entrepreneurs start out by understanding a specific customer pain, often by experiencing that pain themselves. Then they create a solution in the form of software that solves...
Master Class Course

How to create an inbound sales machine (to maximize conversions and paying customers)

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Mar 3, 2015
In his Mixergy course, Steli shows you how you can build a sales machine so you can grow your sales. Here are three highlights from the course...
Master Class Course

How to sell to enterprise customers (Even if you’re not a natural born seller)

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May 20, 2014
In his course, Steli shows you how to sell to enterprise customers by first going after the low-hanging fruit and how to get companies like Google to trust you...

A Founder With Two Businesses Teaches Hustle

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Dec 9, 2013
In the startup world, people like to talk about how they design product and how they code up their product. But we don't talk enough about sales...

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