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You might recognize today’s guest because he was on Mixergy back in the early days of Mixergy Interviews. I learned so much from that interview. One of the best lessons was when he said, “Everybody says to work your way up to the big guys. Screw that. I want to go after Walmart,...

So you know that nobody cares about your business right? (It's okay, they don't care about mine either. They care about themselves.) Want to learn how to get them passionate about what you're building? Listen to my interview with Tom Szaky, who founded TerraCycle in college, based on the idea of selling worm poop. In the program, Tom taught how to get employees, customers and press to rally around a startup.