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How do you come up with an abundant, endless supply of profitable ideas -- more than you could ever pursue? Dane Maxwell is back on Mixergy and he has the answer...

While other entrepreneurs focus on vanity metrics like number of Twitter followers or blog hits, Dane Maxwell says there are only two metrics that matter to him: leads and profits. In this interview you'll learn the process he uses to go from idea, to leads, to product, to profits. You may have noticed in the previous sentence that getting leads comes before building the actual product for Dane. That's how he ensures success with minimal risk.