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How to evolve when competitors copy

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Sep 16, 2020
Today’s guest feels that entrepreneurship is about giving yourself the freedom, the freedom to live the life that you want. I’m fascinated by him because Lee LeFever co-created Common Craft, a site that makes technology easy for people to understand. Here’s are some examples:...

Common Craft: Weaning A Business That’s Totally Dependent On Its Founder

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Apr 24, 2013
I want to find out how Lee went from running a business that depended on his voice, time, and presence to...

How A Husband And Wife Built Common Craft, A Company That Sells Explanations

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Dec 23, 2009
Lee LeFever had a talent for explaining tough concepts, so he built a company that makes and sells explainer videos. Common Craft, the business he founded and runs with his wife, has been used by companies like Google and Twitter to help potential customers understand their new products. I invited him to Mixergy because I'm fascinated by how companies make money by selling content in a world where...

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