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Do you want to build products that people love? Jason Fried of 37signals did it multiple times, most recently with the relaunch of Basecamp, the project management web app. So I invited him to teach how he did it. And since he's known for urging entrepreneurs to charge for their products, I hit him up for some answers to questions that many of you in the audience told me you're wrestling with.

In 2009, 37signals launched Sortfolio, a directory of designers that includes beautiful photos of their portfolios. A few days ago, the company put Sortfolio up for sale. What happened? That's what I invited Jason Fried, 37signals' founder, to talk about.

If you listen to us go through the biography of 37signals, I think you'll understand Jason's minimalist approach to business and see how it helps a company grow. Along the way, even diehard fans of 37signals will learn some things that I don't think have been revealed before, like what the company does with all those profits they make.