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This interview covers how Jason Fried’s company created Hey.com without user feedback, and why he says he’ll never give Apple a cut of its sales….even if Apple follows through on a threat to boot its iPhone app.

Joining me today is someone who has influenced the development and design of so many web apps and now mobile apps. HIs name is Jason Fried. He is the cofounder of Basecamp, web and mobile based project management software and collaboration tool. It does to-dos, messaging, scheduling and so much...

Do you want to build products that people love? Jason Fried of 37signals did it multiple times, most recently with the relaunch of Basecamp, the project management web app. So I invited him to teach how he did it. And since he's known for urging entrepreneurs to charge for their products, I hit him up for some answers to questions that many of you in the audience told me you're wrestling with.

In 2009, 37signals launched Sortfolio, a directory of designers that includes beautiful photos of their portfolios. A few days ago, the company put Sortfolio up for sale. What happened? That's what I invited Jason Fried, 37signals' founder, to talk about.

If you listen to us go through the biography of 37signals, I think you'll understand Jason's minimalist approach to business and see how it helps a company grow. Along the way, even diehard fans of 37signals will learn some things that I don't think have been revealed before, like what the company does with all those profits they make.

Over a million people use the web-based applications that 37 Signals built. Many of them are paying customers. So I called up the company’s co-founder, Jason Fried, and asked him to teach us how 37 Signals does it.